Healthcare
High information demand, strict rules: content and systems need extra care
01The landscape
Healthcare spans providers, device makers, health management and pharma distribution, all tightly regulated: medical advertising needs approval, online consultation has specific licensing, and patient data is sensitive personal information.
The priority is accurate, compliant, trustworthy information and smoother booking and service flows, not promotional claims.
02Common pain points
Content compliance risk
Copy slips into efficacy promises, absolute claims or unapproved advertising.
Fragmented booking
Phone, WeChat and third-party booking channels fall out of sync.
Hard-to-find documentation
Device manuals, procedures and internal policies take too long to find.
Distorted AI answers
AI may describe departments or indications inaccurately.
03Our approach
- 01Compliance-first website
Objective information on services, visit guidance and credentials, with a review step before publishing.
- 02Booking mini-program
Non-clinical services such as booking, queueing and report notifications, integrated with existing HIS.
- 03Internal knowledge base
Procedures, device documentation and policies with role-based access.
- 04Accurate facts and GEO
Citable facts about the organisation and products, with monitoring of AI descriptions.
04Typical scenarios
Typical situations — not specific client cases.
Medical device website
For example, a device maker presenting products strictly per registration, with downloads for distributors and hospitals.
Clinic booking
For example, dental or check-up clinics offering booking, preparation notes and reminders.
Health service knowledge base
For example, a health management firm giving support staff approved answers on service items.
05Compliance notes
Medical advertising requires prior approval and must match the approved content. Websites must not promise outcomes, cure or efficacy rates, or use patient or expert testimonials. Device and drug information must match registration documents and labels. Online consultation requires a licensed physical institution; ordinary websites and mini-programs must not provide diagnosis. Sites with medical information may need specific internet information service approval. Health data is sensitive personal information requiring separate consent, encryption and strict access control. AI assistants must not diagnose or advise on medication.
06FAQ
Can we describe treatment results on our site?
No efficacy promises. Objective descriptions of services, equipment and procedures are fine, ideally reviewed by legal or compliance.
Can a mini-program offer online consultations?
Only licensed institutions can; most should limit mini-programs to booking and non-clinical services.
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