Manufacturing
Technical products, but the website fails to explain, rank or capture enquiries
01The landscape
Industrial buyers are engineers and procurement managers who want models, specs, certifications, lead times and applications, not brand imagery. Many factory websites are years out of date, with image-only catalogues and unanswered forms.
Connected equipment, remote service, technical documentation and export growth are pushing manufacturers to treat websites and systems as working tools.
02Common pain points
Unsearchable catalogues
Specs locked in images or PDFs cannot be filtered, indexed or read by AI.
Lost enquiries
Form submissions go unanswered and their source is unknown.
No contact after sale
Service waits for phone calls; there is no remote status or firmware push.
Scattered technical documents
Manuals, drawings and fault codes are hard for support and sales to find.
03Our approach
- 01Structured product website
A filterable, server-rendered product library with Product schema for search engines and AI.
- 02Connected equipment
Our IoT platform solution adds monitoring, alerts and OTA for serviced equipment.
- 03Technical knowledge base
Manuals and fault codes made searchable, with permissions on sensitive drawings.
- 04Export lead site
A multilingual site built for Google search, via our cross-border solution.
04Typical scenarios
Typical situations — not specific client cases.
Component selection online
For example, a sensor maker whose buyers filter by size, material or range and download datasheets.
After-sales portal
For example, an equipment vendor letting dealers and users log faults and view maintenance history.
Overseas lead generation
For example, a trade-show-reliant factory building an English site and Google presence.
05Compliance notes
Marketing copy must follow China's Advertising Law and avoid absolute claims such as 'best' or 'number one'. Certifications, patents and test reports should be accurate and verifiable, and CE or FCC claims on export pages must match actual certificates. Connected-equipment projects should settle data location and ownership up front.
06FAQ
How should a large catalogue be organised?
Usually category, series and model, with specs as structured fields rather than images, imported in bulk from ERP or spreadsheets.
Where should connected equipment start?
Pilot one high-volume model with frequent service issues, prove alerts and remote viewing, then expand.
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